Article marketing and your business.
Article written by Julie Rader 03/19/2012
Many people think that all they have to do to gain a lot of visitors to their site is to advertise on Google, Facebook, Twitter, Yahoo, or any other search engine or social media site. The fact of the matter is that there is much more to SEO and driving traffic to your site than the basic submissions and advertising.
Article marketing has become a big part of raising your rank on the search engines and gaining organic traffic from them. Article marketing brings in content to the internet, and as any website owner will tell you, content is king. The more articles and press releases you write and submit, the more free organic traffic you will see to your site.
Keep in mind that the content that you write must be well written and on point. You would not want to submit a press release or article written about baking if you have a website about computer hardware. That would not do your site any good. You will want to write something that has the keywords that are used on your website. For instance, I am a freelance website designer. I build websites as well as provide my clients with SEO, email marketing advice, marketing consultations, marketing analysis, and marketing plans. So if I wrote about anything other than those few subjects it would not do my business any good.
You will also want to make sure that you give your readers precise and factual information. Do your research. If not, you will hurt your business instead of help it. Think about it, would you purchase a product from a business that has no idea about how the product works, or gives you false information about what the product can do?
Article marketing sets you apart from others in your field. It lets people know that you have a full understanding of the products or services that you provide. When you submit an article to ezines or article directories people will be able to find your article and know that you have the information that they need. You will want to put a link to your website so they can get more information about you and your business. This is where your free traffic will come from.
There is a lot of information on the web. The more informative your article is, the more people will trust that you know what you are talking about and it will make you stand out against your competitors.
For more information on SEO, website design, marketing consultations, marketing analysis, and marketing plans visit http://www.raderinspirations.com